1952 DeSoto FireDome Sportsman Concept
1952 ConceptCaution! Increased visibility and advanced styling present!

This curious advertising mock-up for the non-existent 1952 four-door hardtop probably originated at the Ross Roy Agency. Artist and inspiration unknown.

Additional copy on the page reads, "More than a car, a magnificent experience." If only that had been so. DeSoto wouldn't introduce its four-door hardtop until 1956.

You may recognize this ad's style and features from the 1953 DeSoto advertising campaign.

Image Source: Tom Bonsall