Caution! Increased visibility and advanced styling present!
This curious advertising mock-up for the non-existent 1952 four-door hardtop probably originated at the Ross Roy Agency. Artist and inspiration unknown.
Additional copy on the page reads, "More than a car, a magnificent experience." If only that had been so. DeSoto wouldn't introduce its four-door hardtop until 1956.
You may recognize this ad's style and features from the 1953 DeSoto advertising campaign.
Image Source: Tom Bonsall
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