Photography, including color photography, had been used by DeSoto since the Twenties.
Although wrinkled with age, this 1953 magazine promotion still shines with DeSoto's new-for-1953 beauty. The copy stressed DeSoto's effortless driving thanks to the hemi-head V8 engine and power steering.
Curiously, this ad asks the prospective buyer to ask about DeSoto Airtemp air-conditioning, a luxurious option thought to have been introduced at DeSoto in 1954.
Wirewheels and scarf optional.
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